A lot of planning and preparation goes into launching a new product or service and, of course, a business.
You want to be successful. I get that.
You want everything to be the very best it can be. I get that, too.
There comes a point, however, when you’ve got to stop seeking perfection and just launch them. To not do so is detrimental to your business and to your wellbeing.
Let me explain further…
Perfection? I don’t know what you’re talking about
‘Perfection’ doesn’t exist.
It’s a concept and not a reality, and if you chase perfection all the time, I hate to break it to you but you’re pursuing something you’re never going to achieve.
I also hate to break it to you but it’s bad for business too.
The quest for perfection slows you down.
You become blind to new ideas or ways of thinking — ideas and approaches that could help you advance further.
Motivation takes a hit. You feel on top of the world when you’re ‘winning’; but when you’re ‘losing’, you find it harder to stay enthusiastic about the project.
Worst of all, you become your own harshest critic and pull yourself down to the point you may decide to abandon the project altogether.
It’s time to nip that in the bud.
Aim for progress, not perfection, and start getting things done.
Focus on the process
You’re not going to achieve great things overnight, so focus on the process instead of the overall result.
Form the habits that will carry you towards the goal itself. Observe them daily. This gives you the flexibility to adjust and learn.
As part of the process, you should set yourself deadlines and, importantly, stick to them. If you start postponing them, you fall into the trap of chasing perfection again.
Face the fear
Part of you is holding back on the launch because you’re scared it won’t work out, so you concentrate on getting it perfect.
The thing is, to think you’re going to get things spot on from the very start is plain unrealistic.
You’ve got to get over this uneasiness and if the product, service or business is good enough to go, get it out there.
You can make changes later. If you keep putting the launch off while you tweak things, far from improving the offering you could make things worse and set yourself even further back (cue more frustration and disappointment).
Not only this, you’ll lose momentum. The project won’t feel as exciting as it did before, but rather something of a chore or something you just want to get over and done with. That should never be the way. There should always be an element of passion in there!
Change your expectations
As I say, to get something spot on from the very start just isn’t happening.
There’s always something you’re not going to like or you’ll wish to change.
So, review your expectations and accept this.
It’s a sad fact of business that in some part of your journey, you’re going to fail, so if you can’t change your expectations, you’re going to become disheartened.
They try new things, fully aware that they may not work — and when they don’t work, they consider the failure progress (because they can rule the approach out).
Realise that you’re in this for the long term and that this is going to be a learning process.
Understand you’ll be making refinements over time.
Your commitment to the process is what will make the result valuable.
Enjoy the learning process and surround yourself with people who encourage this mindset and can keep the momentum going.
Avoid hiring perfectionists. They’ll paralyse the process.
Instead, work with people who are willing to take risks and/or are good at solving problems. These people are the ones who can carry the project forward.
It’s about getting things done
If you tinker constantly with your products, services or business before you launch them, you’ll never get them out there.
They need to be good enough for your customers to use and accomplish whatever they it is they wish to after they’ve handed over their money. That’s the goal.
So, focus on progress, not perfection, and deliver what you’ve set out to deliver.
This is as important for your own wellbeing as it is for your business.
Keep the momentum going.