The Blog

Ash’s musings, thoughts and observations on being a business owner (and having more fun when you’re not working)…

Are You Really Being a Business Owner?

You’re probably looking at this title and thinking ‘What a dumb question! I started the business, so I can’t see how I wouldn’t be the owner, so yeah, I’m really being the owner.’ I’m not trying to confuse you here. This isn’t a trick question. I’m asking because I believe there’s a distinction between being […]

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The Importance of Taking a Payment Upfront

How many times have you had to pay a deposit or make a full payment upfront for something? You put a deposit down on a house. You might pay one if you’re buying a car. You may also pay some money in advance when you book an event space. It’s perfectly normal, so are you […]

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How to Generate Warm Leads

Stop Trying to Get Leads Into Bed With You Straight Away Ever been to a conference or networking event, had someone introduce themselves to you and, the minute they have your attention, launch immediately into a sales pitch? It’s excruciating, isn’t it? Not a good sales tactic, as far as I’m concerned, and I certainly […]

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