When you start a business, one of the first things you’ll think about is who you’re going to employ for it to be a success. You interview people for various roles.
That takes time and effort.
Then you’ve got to monitor them once they’re in the role and check they’re the best fit for the role.
That takes more time and effort.
Time is precious.
Have you ever thought about outsourcing?
The benefits of outsourcing extend way beyond simply cutting costs, important though that is.
I outsource both in business and in my personal life. I even have someone to do my ironing.
Outsourcing can boost your business and, importantly, your wellbeing.
You can free up time to get on with the stuff that matters
Outsourcing tasks such as invoicing, admin, IT services and maybe even your social media or other marketing can save you a whole load of time.
All this stuff matters, of course, but then you can focus on your main business priorities, on the major stuff that will take your business to the next level.
And it’s not just about getting on with business; it’s about getting on with life.
Who wants to get up on a Saturday just to do invoicing or catch up on their marketing? No one.
Who wants to spend Saturday walking the dog, enjoying breakfast with your family, going to see a football match or just doing something else that you love? Exactly.
Some tasks are important but not urgent. Outsourcing them can create extra time for yourself — not just business time, but quality time.
You get expertise at a lower cost
Now, you can hire someone brilliant to work for you in-house.
That’s going to cost you, though. As well as paying them a respectable salary for their expertise, you’ll have to consider the additional costs of employing them.
The company pension scheme.
It all adds up.
The thing is, you can hire someone equally brilliant and keep those costs down.
You’re not necessarily skimping on talent. Freelancers are talented; sometimes they’re so talented that they’ve left their employers and started out on their own because they can make a better go of things solo.
Outsourcing provides you with access to (extra) talent and skills that might not be able available to you locally.
Of course, freelancers have their own costs, so their price may seem steep, initially, but when you tot up the additional costs of hiring them, you’ll see you save a substantial sum.
Compare their hourly rate to yours and ask yourself are you really saving money by doing those £10 jobs yourself?
You can put yourself at a greater competitive advantage
Entrepreneurs should never stop learning and trying new things. To do so will sink your business.
By hiring a freelancer, you can invite new skills into your business and discover new ways of working that could make your business more competitive.
You gain new knowledge. Your employees can, too, by working alongside these people and learning from them.
The other part of your competitive advantage is the flexibility you gain. At busy times of year, you can solve staffing issues by calling in a freelancer to help with the workload. They come in especially handy when people are on holiday.
Are other businesses doing the same?
You can do things faster
Outsourcing helps you to get work done faster.
It might take you several days to do your tax return, review your monthly accounts, write your blog posts etc., but a specialist can blast through the task(s) in much less time — and do a better job of it.
Knowing you have someone on the outside working on a certain task or project for you eases pressure, especially if you have deadlines to meet.
The hidden benefit to this is that there’s always someone working on your business.
Depending on where they are in the world, what their routine is or how they prefer to work, they may be working at different times to you. While you’re enjoying some time off — because just like anyone else, business owners must take a break — someone else will be keeping things moving forward.
Not only do you get things done faster; you get the peace of mind of knowing that they’re actually being done.
A few final thoughts
The benefits of outsourcing are numerous.
It’s not just about keeping business up and running, efficient and profitable, however.
It’s about freeing up time and resources and relieving some of the stress of business.
Hiring freelancers doesn’t help you to get on just with business, but also to get on with the business of living.
Not just any life, though.
But your best one.
It’s time to live it.